Premium Catalog Makeover
Our flagship engagement. Three hero films, six testing hooks, and art direction across your entire catalog—delivered with a dedicated creative lead. This is how a brand changes the way it is perceived, not just how one product looks.
What this package is for
Most brands do not have a single product problem—they have a catalog problem. Individually decent assets, made at different times by different hands, that collectively read as inconsistent. The Premium Catalog Makeover fixes the whole picture at once.
You get three flagship films for your most important products, six hooks to test and scale across paid social, and a unifying art direction that makes every asset feel like it came from the same house. A dedicated creative lead owns the engagement end to end.
What you receive
- 3 × 15-second hero films — one for each of your priority products
- 6 testing hooks — short-form variants engineered for paid performance
- Full catalog art direction — a unifying visual language across all deliverables
- Custom environments — bespoke sets built per hero film
- Full sound design — mixed across every hero
- All aspect ratios — 9:16, 1:1, and 16:9 exports of every asset
- Dedicated creative lead — one point of contact for the entire engagement
- Three revision rounds — direction, mid-production, and final polish
How it runs
This engagement opens with a direction phase covering your whole catalog, not just one product—we define the lighting language, palette, and camera behaviour that will unify everything. Your creative lead then runs the three hero builds in parallel, deriving the six hooks from the completed environments.
Because scope is larger, we agree a delivery schedule with you at kickoff rather than compressing everything into a single seven-day sprint. Individual assets begin landing early and continue through the engagement.
Ideal for
- Brands whose catalog looks inconsistent across products
- Businesses repositioning upward into a premium tier
- Teams running always-on paid social who burn through creative fast
- Founders who want one partner owning the whole visual system
Good to know.
Three products receive full hero films. The six hooks can be distributed across those same three or extended to additional products, depending on what your catalog needs—we agree the split during the direction phase.
No—and deliberately so. The scope is several times larger, so we agree a realistic schedule at kickoff. Assets are delivered progressively rather than all at the end, so you can start running the early ones.
They own your engagement: setting the art direction, running the review calls, keeping the three builds visually consistent, and being your single point of contact instead of a rotating queue.
Yes. Once your catalog exists as digital assets with an established art direction, additional films become significantly faster and cheaper to produce. Many brands move to an ongoing arrangement from here.